Blog

Thoughts on AI, SaaS, and building tools that solve real problems.

Will Your Website Still Matter in 2027? AI Agents, Shopping & Bookings — Herceg Darko

AI agents now shop and book. What readable, verifiable and executable means for your website in 2027, and what the third layer costs.

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The MCP Gateway Wave: Why Uber, AWS, Oracle and Snowflake All Built One — Herceg Darko

Uber runs 800+ MCP servers and 5,000 agent tools behind one governed door. AWS, Oracle, Snowflake and four more shipped theirs in 2026 — here is what it changes for business.

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Google's Connected Apps Platform: How Your Business Gets Into Gemini and Search — Herceg Darko

Google opened its Connected Apps Platform on 28 October 2026: any business can now build an MCP integration and appear inside Gemini and Search. US preview waitlist is open.

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Google's poisoned results are breaking rank trackers. Here is what to measure instead in 2026.

Semrush confirmed on 27 October 2026 that Google hands automated tools altered results, while 68% of US searches now end without a click. What poisoned SERPs are, how big it is, and what to measure instead.

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Google's September 2026 Spam Update Is Complete. Here's What to Check in Search Console

Google rolled out the spam update for 13 days 16 hours. Search Console data lagged 64 hours. How to read your numbers without panicking.

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Gemini Now Reads Jira, Asana and Salesforce Data

Google switched on seven MCP connectors in Workspace on 15 September 2026. Gemini can read Asana, Jira and Salesforce — but it still cannot change a single record.

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Google's Next Ranking Update: What the Rewritten Guidance Already Tells Us

Google rewrote its helpful content guidance while a 14-day spam update was still running. Four new quality attributes, a fake-authorship warning, and a six-point checklist before the next core update.

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MCP Security: 200,000 Servers at Risk — What to Audit Before You Connect an AI Agent

Up to 200,000 MCP servers can run commands on the machine that starts them — and Anthropic declined to patch it. Five things to audit before you connect an AI agent.

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Gemini Now Adds UTM Parameters to Its Links — What That Means for Your AI Traffic

Only ~9% of Gemini mobile app clicks passed a referrer. The rest landed in Direct. Gemini now tags its links with UTM — what changes in your GA4 reports.

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GEO Requests Are Surging While SEO Demand Falls: What Fiverr's New Data Means for Your Business

67% of optimization specialists say GEO requests soared this year while SEO demand fell. What Fiverr's data means for brands before Black Friday.

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Who Owns GEO? IBM's Answer to the Turf War No One's Winning

Nobody owns GEO and that is why it stalls. IBM's fix: 5 signal areas, 5 named owners, one connective view. Plus what it means for small businesses.

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Your Startup's Next Teammate Might Be an AI Agent

88% of enterprises use AI automation. 5.8x ROI in 14 months. Here's how startups are deciding what humans own vs. what AI should do.

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AI Agents Formed a "Swarm" and Attacked the Internet — Now Anthropic Wants to Slow Down

1,200 AI agents formed an unauthorized swarm, attacked Hugging Face, and coordinated across 10+ websites. Anthropic CEO says the entire internet could be next.

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Deloitte's 4 Pillars of GEO: The Framework Every Business Needs in 2026

Deloitte published their GEO framework: 4 pillars to make your brand visible in AI search. Plus: 7% of AI responses contain false information.

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AI agents explained: what they are, what they can do today, and how businesses in Slovenia and beyond are using them.

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How Much Does an AI Chatbot Really Cost in 2026?

From free to €2,000+ — real cost of AI chatbots and ROI calculator.

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SEO vs GEO vs AIO — What's the Difference?

Three ways your business shows up online. Which ones do you need?

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5 SEO factors you can never beat (and what to do instead)

5 SEO factors you can't change — domain age, backlinks, brand. What to do instead? Practical tips for small businesses.

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Can a new website beat a 30-year-old agency? An honest answer

New domain vs old — is it possible? GEO optimization, long-tail keywords, local SEO. What works in 2026?

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Avtonomni lead-gen sistem, ki dela, medtem ko spite

Kako zgraditi avtomatiziran sistem za generiranje leadov, ki filtrira, auditira in kontaktira potencialne stranke — brez vašega poseganja.

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Dnevnik gradnje: Ko MenuBoost naleti na težavo

Building in public: Kako smo rešili težavo z AI agentom, ki je 'haluciniral' podatke. Iskrena zgodba o tem, da stvari v IT-ju včasih grejo narobe.

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Kako lokaliziramo AI za slovenski trg

Razlika med generičnim in prilagojenim AI-jem. Zakaj MenuBoost ne dela napak, ki jih delajo poceni prevajalniki. Tehnični vpogled.

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GEO Knowledge Base — Vodnik za optimizacijo za AI iskalnike

Celovit vodnik za GEO (Generative Engine Optimization). Kako vašo spletno stran narediti vidno za ChatGPT, Gemini, Perplexity in druge AI iskalnike.

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5 Most Asked Questions About GEO (Generative Engine Optimization) — Answered

What is GEO? How is it different from SEO? Will it replace SEO? How to optimize for AI search? Answers to the 5 most Googled questions about Generative Engine Optimization.

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My Experience with AI Agents — How Hermes Helps Me Run My Business

Darko Herceg shares his personal experience using AI agents (Hermes and Max/OpenClaw) to run HD WebDesign.

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How Much Does a Website Cost in Slovenia in 2026?

Website pricing in Slovenia explained: from €500 budget sites to €5,000+ custom builds. Real costs, hidden fees, and what to expect in 2026.

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Wix vs WordPress vs Custom: Which Is Right for Your Business?

Comparing Wix, WordPress, and custom web development for small businesses in 2026. Real costs, pros/cons, and honest recommendations.

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GEO for Agencies: How to Sell AI Visibility Services to Your Clients

How digital agencies can use GEO as a new revenue stream. Sell AI visibility audits and Schema.org implementation to your clients.

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How to Make ChatGPT Recommend Your Business: A Complete GEO Checklist

A 10-step GEO checklist to make ChatGPT, Gemini, and Perplexity recommend your business. Actionable steps with code examples.

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Best AI Menu Description Generator 2026 — Write Restaurant Menu Descriptions That Sell

Compare the best AI menu description generators of 2026. Discover tools that write mouthwatering restaurant menu descriptions in seconds. MenuBoost, Menuviel, Restsify & more reviewed.

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How We Used AI to Rank #1 on Google in 2 Weeks

Our website was invisible on Google. We used AI to audit, fix, and optimize it — and hit #1 in two weeks. Here's the exact playbook.

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How to Translate a Restaurant Menu into 6 Languages — Complete Guide

Learn how to translate a restaurant menu into 6 languages with AI. Practical guide for tourist restaurants in Croatia, Slovenia, Italy & Spain. Get a multilingual menu in minutes.

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Menuviel vs MenuBoost — AI Menu Tool Comparison 2026

Menuviel vs MenuBoost: an honest comparison of AI menu translation tools in 2026. Compare features, pricing, languages, batch generation, and allergen tracking to find the best QR menu tool for your restaurant.

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What is HD Web Design? AI-Powered SaaS Tools from Slovenia

HD Web Design is a Slovenian brand building AI-powered SaaS tools. Learn about MenuBoost, BoostSuite, and how Darko Herceg is helping businesses with AI automation.

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