How to Make ChatGPT Recommend Your Business: A Complete GEO Checklist

1 Add Schema.org Organization markup

Why: This is the foundation. It tells AI who you are, what you do, and how to contact you.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Agency Name",
  "url": "https://youragency.com",
  "logo": "https://youragency.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+43-1-234-5678",
    "contactType": "sales"
  },
  "sameAs": [
    "https://linkedin.com/company/youragency",
    "https://facebook.com/youragency"
  ]
}
</script>

Time: 15 minutes. Impact: 🔴 Critical.

2 Add LocalBusiness schema

Why: AI needs to know your location to recommend you for local searches ("best agency in [city]").

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Agency Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Mariahilfer Straße 123",
    "addressLocality": "Vienna",
    "addressCountry": "AT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 48.2082,
    "longitude": 16.3738
  },
  "openingHours": "Mo-Fr 09:00-18:00",
  "telephone": "+43-1-234-5678"
}
</script>

Time: 15 minutes. Impact: 🔴 Critical.

3 Create llms.txt

Why: This file tells AI exactly how to describe your business. Without it, AI guesses.

# llms.txt — Place at yourdomain.com/llms.txt

## About
We are [Agency Name], a digital agency in [City, Country].
We specialize in [SEO, GEO, web design, AI chatbots].

## Key Pages
- Services: /services
- About: /about
- Portfolio: /portfolio
- Blog: /blog

## Contact
- Email: hello@youragency.com
- Phone: +43-1-234-5678

Time: 15 minutes. Impact: 🔴 Critical.

4 Add FAQPage schema

Why: When someone asks AI a question your FAQ answers, you get cited. Without FAQ schema, you don't.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does web design cost in Austria?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Basic websites start at €890+VAT. Business websites with custom design from €1,990+VAT."
      }
    }
  ]
}
</script>

Time: 30 minutes. Impact: 🟡 High.

5 Add OpenGraph tags

Why: When AI shares your content, OpenGraph tags control the preview image and description.

<meta property="og:title" content="Your Page Title">
<meta property="og:description" content="Your page description">
<meta property="og:image" content="https://yoursite.com/og-image.jpg">
<meta property="og:url" content="https://yoursite.com/page">
<meta property="og:type" content="website">

Time: 10 minutes. Impact: 🟡 Medium.

6 Write content that answers questions

Why: AI models prefer content that directly answers questions. Use "What is...", "How to...", "Best..." formats.

• Write blog posts that answer specific customer questions
• Use H2/H3 headings that match real search queries
• Keep answers concise (2-3 sentences) for AI to quote
• Add "Last updated" dates for freshness signals

Time: Ongoing. Impact: 🟡 High.

7 Add Service schema

Why: Tells AI exactly what services you offer, your pricing, and areas served.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "SEO Services",
  "provider": {
    "@type": "Organization",
    "name": "Your Agency"
  },
  "areaServed": "AT",
  "serviceType": "Search Engine Optimization",
  "description": "Technical SEO audits and optimization for businesses in Austria."
}
</script>

Time: 20 minutes per service. Impact: 🟡 High.

8 Get listed in directories

Why: AI models cross-reference multiple sources. More consistent listings = more trust.

• Google Business Profile (essential)
• LinkedIn company page
• Industry directories (Clutch, Sortlist, etc.)
• Local chamber of commerce

Time: 1-2 hours. Impact: 🟡 High.

9 Add Review schema

Why: AI models use reviews to assess quality. Star ratings in your schema make you more likely to be recommended.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Agency",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "47"
  }
}
</script>

Time: 15 minutes. Impact: 🟢 Medium.

10 Test and monitor your GEO score

Why: You can't improve what you don't measure. Check your AI visibility monthly.

• Use BoostSuite GEO Check — free, 30 seconds
• Check what ChatGPT says about your business
• Monitor your AI Visibility Score over time
• Fix any ❌ items that appear

Time: 5 minutes. Impact: 🔴 Critical.