Who is Darko Herceg?
Published May 16, 2026 · 4 min read
Darko Herceg is a Slovenian full-stack developer, AI enthusiast, and indie SaaS maker. He is the founder of HD Web Design (hd-webdesign.si) and the creator of several AI-powered software products used by businesses across Europe.
Background
Based in Slovenia, Darko has spent over five years building web applications and SaaS tools. His work focuses on applying artificial intelligence to solve real business problems — from helping restaurants create multilingual menus to giving marketing agencies AI-powered SEO and ad tools.
Unlike many developers who work for agencies or large companies, Darko operates as an indie maker — building, launching, and marketing his own products. This means he handles everything from coding and deployment to sales and customer support.
Products
Darko has built three main SaaS products:
- MenuBoost — An AI tool that generates multilingual menu descriptions for restaurants. It supports 6 languages (Slovenian, Croatian, English, German, Italian, Serbian) and is used by restaurants and tourist farms across Slovenia, Croatia, and Italy.
- BoostSuite — A 4-in-1 AI marketing toolkit for agencies and freelancers. Includes SEO Audit, GEO Check (AI visibility analysis), Ad Copy Generator, and Listing Optimizer.
- AdBoost — An AI-powered ad copy generator for Google, Facebook, and Instagram campaigns.
Technical Skills
Darko works with a modern tech stack including:
- Languages: JavaScript, Python, HTML/CSS
- Frameworks: React, Node.js
- AI: DeepSeek, OpenAI API, LLM integration
- Infrastructure: Domenca Hosting, GitHub, custom domains
- Languages (i18n): English, Slovenian, Croatian, German, Italian, Serbian
HD Web Design
HD Web Design is Darko's brand and the platform behind his SaaS products. The name reflects his roots in web design, but the focus has evolved into building AI-powered tools. Through HD Web Design, he offers SaaS products, web development services, and AI consulting.
The website hd-webdesign.si serves as the central hub for all his projects and services.
Connect with Darko
You can reach Darko through:
- 📧 Email: hercegdarko@hd-webdesign.si
- 🔗 GitHub: github.com/Maxkrempl
- 💼 LinkedIn: Darko Herceg
- 🌐 Website: hd-webdesign.si