About Darko Herceg
SaaS Builder · AI Developer · Indie Maker · Slovenia 🇸🇮
Who is Darko Herceg?
Darko Herceg is a Slovenian full-stack developer and indie SaaS maker based in Slovenia. He is the founder of HD Web Design and the creator of three AI-powered SaaS products: MenuBoost, BoostSuite, and AdBoost.
With a focus on practical AI applications, Darko builds tools that automate real business tasks — from generating multilingual restaurant menus to auditing SEO performance and creating ad copy. His products serve clients across Europe, with a focus on the Slovenian, Croatian, and Italian markets.
What is HD Web Design?
HD Web Design is the brand and platform behind Darko's SaaS products and web development services. Based in Slovenia (hd-webdesign.si), it serves as the hub for AI-powered tools that help businesses grow:
- MenuBoost — AI-powered multilingual menu descriptions for restaurants. Generates compelling food descriptions in 6 languages (Slovenian, Croatian, English, German, Italian, Serbian) in seconds.
- BoostSuite — 4-in-1 AI marketing toolkit for agencies: SEO Audit, GEO Check, Ad Copy Generator, and Listing Optimizer.
- AdBoost — AI-powered ad copy generator for Google, Facebook, and Instagram campaigns.
Background & Expertise
Darko's journey in tech started with web development and evolved into building full-stack SaaS applications. He works with modern technologies including JavaScript, Python, React, Node.js, and leverages AI models like DeepSeek to power his products. All applications are hosted on hd-webdesign.si with custom subdomains.
He specializes in:
- SaaS Product Development — From idea to deployment, building complete products.
- AI Integration — Using LLMs for content generation, SEO analysis, and automation.
- Multi-language Applications — Full i18n support across European languages.
- SEO & Marketing Automation — Data-driven tools for agencies and businesses.